Tag Archives: google trends

ISF 2018 Presentation: Estimating the market potential pre-launch with search traffic

Oliver Schaer, Nikolaos Kourentzes and Robert Fildes, ISF2018, 18th June 2018 With shorter product life-cycles and increased competition, generating pre-launch forecasts is a vital task for companies. Forecasting the success of a new product is challenging as one need to estimate the market potential. In practice, this is typically done by expert judgment. However, thereā€¦ Read More »