Talk on `Advances in promotional modelling and demand forecasting’

By | November 18, 2016

On 16/11/2016 I gave a talk at the Stockholm School of Economics on the topic of advances in modelling and demand forecasting. Given the diversity of the audience I avoided going into the details of the mathematical formulations, some of which can be found in the appendix of the presentation. The presentation summarises three different research areas I have been active recently, with the help of colleagues and PhD students:

  • temporal aggregation and temporal hierarchies;
  • promotional modelling at SKU level;
  • use of online search data for lifecycle modelling.

You can download the slides here.

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