Demand forecasting with user-generated online information
O. Schaer, N. Kourentzes and R. Fildes, 2018, International Journal of Forecasting. https://doi.org/10.1016/j.ijforecast.2018.03.005
Tag Archives: google trends
ISF 2018 Presentation: Estimating the market potential pre-launch with search traffic
Oliver Schaer, Nikolaos Kourentzes and Robert Fildes, ISF2018, 18th June 2018 With shorter product life-cycles and increased competition, generating pre-launch forecasts is a vital task for companies. Forecasting the success of a new product is challenging as one need to estimate the market potential. In practice, this is typically done by expert judgment. However, there… Read More »